Search Engine Optimisation (SEO)
Website Consultancy Services are able to help you develop a long-term SEO strategy to grow the amount of organic traffic to your website.
We can either carry out a full SEO audit of your website and/or can implement SEO changes that you require.
1) Website Consultancy Services Audit and Reports about SEO
At Website Consultancy Services we are able to carry out an audit on your website to look at your website visibility, your website content and what how your online brand and reputation is perceived and can be grown in the online environment. We feel that it is important to look at all these areas as they provide a fundamental base for each other. However, it is up to you what area you want us to focus on in relation to your website.
We can look at your websites visibility: When looking at visibility we will look at how search engines/Google encounters your website and the fundamental technological aspects that influences how search engines understand the content that it finds. This is a key area for SEO as you can optimise your web pages but if the fundamental technological layers and logical SEO principles are not there for Google-bots to find then you are fighting a losing battle.
We can look at your websites content: When looking at your websites content we will look at the content on your website, the user demand on the keywords that you are using and look at the use of page titles and Meta data. We will look to understand what users are looking for when they visit a website, whether there are any areas of content which are lacking, what areas need to be enhanced and the importance of writing interesting and compelling content.
We can look at your online reputation: We can look at how your website is perceived in the online environment. We can look at social networking elements, online PR and article writing. We can suggest recommendations on how to build a wider online reputation.
2) Implementing SEO Changes
As well as doing a SEO audit we can also implement SEO changes for you.
For example, listed below is some SEO work that we would recommend if you wanted to optimise a brand new website for search engines and drive organic traffic:
1) Ensure all web pages have appropriate Meta data including writing:
· Page title
· Keywords (keyword density)
· Page Content
2) Ensure all web pages have appropriate headings and be structured correctly - e.g.
o Heading 1, Headings 2 and Headings 3 need to be written to include keywords.
3) Ensure all website content is written so that it is search engine friendly while being appropriate for the user. Website Consultancy Services will ensure that content on a website is:
· Informative and of good quality
· Punchy and well written
· Unique to a website and contains no duplicate information copied from other sources
· Easily understood by the target audience
· SEO targeted to the needs of the website
· Structured to be easily read by search engines
4) Ensure all web pages have or are using appropriate keywords in their URL structure.
5) Ensure all internal linking throughout the website is correct.
6) Ensure all images have the most appropriate alt tags.
This list is just an example as there are many more SEO techniques to consider. These techniques are dependent on your website and we will tailor SEO to meet your requirements and user demand.
Contact Us If you are interested in any of our services contact us for a free no-obligation quote or discussion by filling out our contact form or by emailing us.