Website Consultancy Services Creates Dynamic New Website For Walking.org
Website & SEO company incorporates website consultancy experience, online strategy development, SEO and CMS knowledge to build a content-rich website with attractive aesthetics, intuitive navigation and robust visitor traffic.
Surrey, England, UK September 1, 2010 - Website Consultancy Services recently unveiled a refreshed and redesigned website for Walking.org, and the company's clients are thrilled with the exciting potential that the website offers for attracting and engaging existing and new visitors.
The website has been redeveloped to offer a comprehensive and user-friendly one-stop resource on everything related to walking. The free website offers, for example, educational information and expert insight into subjects such as fitness walking, walking to facilitate weight loss and healthy eating and dieting for those who walk. There are also reviews and recommendations for walking books and DVDs and advice on the best shoes, hiking boots, and other types of walking equipment.
Another popular feature which is going to be developed over the coming months is the new section devoted entirely to "walking holidays", where visitors to the website can learn everything they need to know to easily and successfully plan a customised walking holiday. Meanwhile Walking.org plans to additionally offer its visitors an exclusive "Walk Talk" newsletter which will be full of fresh information on a variety of engaging topics of particular interest to walkers.
For the past six months Walking.org has been in consultation with Website Consultancy Services. They selected the UK-based Website and SEO company because of its reputation for implementing successful projects and their experience in enhancing websites from the perspective of the end user - while meeting the unique marketing and branding strategy needs of clients.
The website was built with strong Search Engine Optimisation (SEO) foundations to help drive organic traffic to the website. Once users enter the website they will be able to effortlessly find exactly what they are looking for, thanks to the dramatically improved clarity of structure and intuitive navigation. A strategy for growth and expansion was also built into the website to ensure that the volume of traffic to the website and the size of the website itself can both increase seamlessly and gracefully without any unexpected or unwanted growing pains.
The website is based on WordPress and a new theme was sourced to reflect the aspirations of the owners, website and its audience. The theme was updated and installed by Radience Ltd of Bracknell.
Les Snowdon and Maggie Humphreys of Walking.org (both renowned authors in the field of Fitness Walking) have both expressed how pleased they are with the new design, how much they enjoyed collaborating with Website Consultancy Services, and that they look forward to continuing working with the company to make even more improvements to the website over time.
About Website Consultancy Services:
Website Consultancy Services provides small and medium sized UK businesses with a full range of unique, innovative website services and solutions. By combining experience and expertise with a personal, accessible, and ethical approach, the company focuses on individually-tailored strategies for powerful, profitable results in today's competitive and technologically sophisticated marketplace.
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Website Consultancy Services Firm Unveils New Logo, Look, Blog, and Feel for 2010
Website Consultancy Services is poised to build upon 2009 successes and meet new challenges for small and mid-sized business clients eager to leverage an improving economy.
To help promote that awareness, the popular Website Consultancy Services blog details practical information for those interested in online marketing, search engine optimisation, and website usability. "The content is written to be insightful and provide helpful advice," says Wain, "and we regularly provide blog information regarding emerging developments in the search engine environment such as new changes and updates to Google and other search engines."
Recent blog entries explored hot topics including, for example, how to build trust with Internet customers - when the advantage of face-to-face contact does not exist - and how to determine what forms of social media are appropriate to a particular business and most effective for connecting with a target demographic. Website Consultancy Services can also be followed on Twitter.
In addition to providing cutting edge information, Wain adds, the blog and Twitter updates also offer clients and potential clients an opportunity to get to know the company's personality and the people behind it.
"We always want to share our knowledge to help our customers," she emphasizes. "So we welcome feedback, comments, and questions."
About Website Consultancy Services:
Website Consultancy Services provides small and medium sized UK businesses with a full range of unique, innovative website services and solutions. By combining experience and expertise with a personal, accessible, and ethical approach, the company focuses on individually-tailored strategies for powerful, profitable results in today's competitive and technologically sophisticated marketplace.
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High-tech “stickiness” – a powerful marketing force – pays for itself by increasing website functionality, brand appeal, traffic, sales and profits.
Surrey, England, UK, Sept. 3, 2009 - Website Consultancy Services is a company with cutting edge ideas that hit the target and stick to make companies stand out in the crowded online marketplace. The firm combines a bespoke approach, technologically advanced tools, and extraordinary expertise to show UK online businesses how to not merely survive but actually thrive during these harsh economic times. It's all about getting sticky, they say, and they generate profitable results to prove it.
Many UK companies are faltering or failing this year due to budget constraints, lost sales, and a lack of customers. But Website Consultancy Services maximises the power of existing websites while transforming them into dynamic, robust revenue centers that attract more Internet traffic and engage visitors more successfully. That translates into increased sales and a greater return on investment - even for companies struggling to maintain low overheads and prudent budgets.
Research shows, for example, that users typically only read 20 percent of the words on a web page during an average visit, and they are also only willing to wait four seconds for pages to load. Meanwhile 80 percent of what businesses have on their sites can go completely unnoticed, while they lose countless customers due to delays in website navigation or slow functions.
That's because one of the biggest and most neglected issues facing online businesses today is "website stickiness," says Website Consultancy Services company founder Sarah Wain.
"Stickiness refers to a website's ability to keep or retain visitors once they have navigated to a site," she explains, "while simultaneously ensuring that they return frequently."
Website Consultancy Services creates stickiness through a unique process that begins with a website audit to detect shortcomings, glitches, and hidden problems. Next they implement tools and strategies to speed up site navigation, make functions more intuitive and user-friendly, and drive more traffic to the site.
Once the site is optimised (through search engine optimisation techniques), specially tailored analytical programs give continual feedback to business owners to show them how many people visit the site, where they come from, and how long they stay.
Competitor's sites are also studied to discover innovative ways to compete more effectively, and Website Consultancy Services can implement and manage resources including website content, social networking accounts, search engine optimisation and marketing.
"With online competition for web customers growing," says Wain, "no business can afford to ignore the issue of website stickiness. We show our clients how to retain customers on their sites, and that ensures a higher return on investment regardless of what the overall economy or their direct competitors may be doing." Plus her company adds extra value at no cost to clients by quickly and proficiently learning each company's systems and processes, setting clear project milestones, and consistently meeting deadlines to exceed expectations.
The services essentially pay for themselves by making both profits and customer lists grow and stick, and that makes the ground-breaking Website Consultancy Services stickiness strategies a vital asset for any company that wants to aggressively compete in the online arena.
About Website Consultancy Services:
Website Consultancy Services provides small and medium sized businesses with a full range of unique, innovative website services and solutions. By combining experience and expertise with a personal, accessible, and ethical approach, the company focuses on individually-tailored strategies for powerful, profitable results in today's competitive and technologically sophisticated marketplace.
For More Information Please Contact:
sarah@websiteconsultancyservices.com