Off-Site SEO Activities

Off-site SEO focuses on links that point to a website from other websites (backlinks) and the main forms of off-site SEO that are considered to drive website traffic include:

Link Building

Link building helps maximise exposure on the web. Link building is a method of building backlinks to a website as a way of improving the ranking of the website. Key points on link building include:

• Quality over quantity - Link quality carries more weight than quantity. Therefore, it is important to focus on the highest quality links pointing to your website. Quality is determined by Link Relevance and Link Authority.
• Relevance - Links gathered by relevant pages are rewarded greatly by the search engines. This means finding websites in the same industry and based on a similar topic to your own that are willing to provide a link to your pages.
• Authority - When search engines compile a link profile of your website they not only consider the relevance of each link but its authority too. A link from a page that the search engine deems to be authoritative will be given substantial weight.
• Anchor Text - This one is important. Search engines place a heavy emphasis on anchor text quality. If many links point to a page and these links contain target keywords, the page is likely to rank well for the particular phrase(s) in that anchor text.
• TrustRank - Search engines have developed systems for calculating trust. In order for your company to get a boost in the system, you will want to earn links from highly respected websites.

Different link building techniques include:

• Directory submission (including Yahoo! Directory and DMOZ)
• Business directory submission
• Classified ad submission
• Linking with all your clients, customers, providers and partners
• Linking with your communities, social sites and groups
• Press release submission

Article Writing and Submission

Article submission is about writing unique content on your market sector, product or service and then pushing that content out to well-known websites around the Internet in order to grow credibility, knowledge and online reputation. Article writing and submission is about writing informative content for other websites which then link back to your website.

Forum Posting and Commenting

This area can instantly attract website traffic and reach new people. Basically, forum posting and commenting means participating on active discussion boards (which is often a free and direct form of advertising). It can raise awareness of a website whilst generating sales as it targets users who are interested in popular and niche markets.

Blog Comment Posting

As with forum posting and commenting above this is about reading relevant blog entries and commenting on the blog to share your knowledge (and more importantly, the company's knowledge). It is about highlighting your website's industry knowledge and building your reputation online as well as backlinks to your website.

Press Release Submission

This means getting professionally written press releases about your company developed which are optimised for search engines and then publishing them to high quality and high traffic websites. Adding these press releases to top social bookmarking websites will also be important.

To improve these areas on your website, Website Consultancy Services offer the following off-site SEO services:

Off-site article submission - Website Consultancy Services have done off-site article submission to generate backlinks to a website. Article submission is about writing unique content on your market sector, product or service and then pushing that content out to well-known websites around the Internet in order to grow credibility, knowledge and online reputation. Examples of credited article entries for the Cloud Computing Centre can be seen on the following URL: http://ezinearticles.com/?expert=Sarah_E_Wain.

Link building - Link building helps maximise exposure on the web. Link building is a method of building backlinks to a website as a way of improving the ranking of the website. Website Consultancy Services can work on develop quality backlinks manually. Different link building techniques include:

• Directory submission (including Yahoo! Directory and DMOZ)
• Business directory submission
• Classified ad submission
• Linking with all your clients, customers, providers and partners
• Linking with your communities, social sites and groups
• Press release submission

Forum posting and commenting - This area can instantly attract website traffic and reach new people. Basically, forum posting and commenting means participating on active discussion boards (which is often a free and direct form of advertising). It can raise awareness of a website whilst generating sales as it targets users who are interested in popular and niche markets.

Blog comment posting - As with forum posting and commenting above this is about reading relevant blog entries and commenting on the blog to share your knowledge (and more importantly, the company's knowledge). It is about highlighting your website's industry knowledge and building your reputation online as well as backlinks to your website.

Social Media Strategy - Website Consultancy Services can develop a social media strategy and plans for companies with e.g. a two month plan of tweets etc. that should be added to their Twitter account (around daily tweets and news that comes up that can't be planned for). Website Consultancy Services have completed a Social Media strategy for Eventful Stays.

Website Consultancy Services is the trading name of Sarah Wain Consultancy Services Ltd, registered in England and Wales, company number: 07264797